BYWordy

How to Write SEO Articles as a Founder (No Writing Talent Required)

Bywordy•1/10/2026

You don’t need writing talent to rank in SEO. Learn how founders can turn deep product knowledge into high-performing SEO articles using data, specificity, and AI.

You’re not exactly a literature major. Actually, you’re far more likely an engineer, a technical founder, or a self-taught builder. In any case, writing is not your forte.

After the idea comes the implementation. After the implementation comes the marketing.

Creating a great product is an amazing feeling. But that feeling fades fast if nobody ever finds it.

You probably have:

  • Limited resources
  • No desire to outsource content
  • A strong suspicion that “SEO writing” is mostly fluff

Here’s the part most people get wrong in 2026: outsourcing writing is often a mistake for founders.

Not because writers are bad. But because you are sitting on the most valuable SEO asset there is.

Founders already own what Google is desperate to rank

You:

  • Know the technical constraints of your product
  • Know the exact problem you’re solving
  • Know why existing solutions fail
  • Know how your architecture actually works
  • Know the trade-offs you made

This is a gold mine in today’s SEO landscape.

With the widespread adoption of tools like ChatGPT, Gemini, and Claude, the web has been flooded with bland, interchangeable content. Google’s search engine has spent the last two years trying to make sense of that noise.

Google itself has said this explicitly: it does not penalize AI, it penalizes low-effort, unoriginal, non-helpful content (see Google’s guidance on “helpful content” and scaled abuse).

What performs now is:

  • Specific
  • Opinionated
  • Experience-driven
  • Precise

And founders are uniquely positioned to produce exactly that.

Why founders should write their own SEO content

Engineers instinctively cut the fluff. Marketers are often trained to wrap simple ideas in layers of abstraction.

In SEO today, clarity beats cleverness.

Your content will stand out if:

  • You describe real problems instead of vague pain points
  • You explain how things work instead of hiding behind buzzwords
  • You give numbers, trade-offs, and constraints

You don’t need to be a good writer. You need to be a good explainer.

The heavy lifting of prose can be handled by AI. Your job is to inject truth, detail, and intent: then humanize the output.

The 5 best starting points for founder-driven SEO content

1. Describe the problem with painful precision

  • How many hours per week are lost
  • How much money this costs per month
  • What breaks when the problem is ignored
  • What opportunity is missed

“Our users were losing ~6 hours per week manually reconciling logs across three systems. At an average senior engineer cost of $80/hour, that’s ~$2,000 per month per team.”

This does two things:

  1. It helps readers recognize themselves
  2. It positions you as someone who truly understands the problem

2. Describe your solution — technically, unapologetically

Founders often self-censor here. They shouldn’t. Do not be afraid to dive in the technicalities. You can and you probably should talk about:

  • your architecture
  • Your data model
  • Your tech stack
  • Why you chose one approach over another

Your content should inspire trust. It should show that you know what you're talking about. You can include: Diagrams, Flow explanations, Bottlenecks you optimized, Performance characteristics.

You are not writing marketing copy. You are documenting why your solution works.

In 2026 SEO, this kind of content:

  • Gets cited by AI summaries
  • Attracts high-intent readers
  • Converts better than generic landing pages

3. Differentiate yourself from competitors (even if it’s uncomfortable)

No product exists in a vacuum.You always have competitors, direct or indirect.

Explain:

  • What they do well
  • Where they fall short
  • Who they are actually built for
  • Who they are not built for

Ask:

  • Are they cheaper but slower?
  • Easier but less flexible?
  • Enterprise-focused while you target developers?

Exacerbate the differences. This doesn’t repel good users: it filters them. Only google is build for everyone, and I sure how that if you're building the next google, you don't need this article. I mean, get yourself a private instructor.

The exercise of comparing your solution to your competitors will force you to understand your customer better than any market survey ever could.

4. Turn product updates into SEO assets

Every new version is content waiting to be written.

When you ship:

  • Publish a comparison table
  • Show before/after performance metrics
  • Address previous customer complaints explicitly
  • Include screenshots and changelogs

Example:

  • “API latency reduced by 42%”
  • “Setup time cut from 45 minutes to 12”
  • “Removed the top 3 reasons users churned”

This is not just SEO. It’s trust-building in public.

5. Write the founder or product story, with data, not romance

Founder stories don’t rank because they’re inspirational. They rank because they’re specific. Think about all the unique aspects of your journey:

  • The first prototype
  • The wrong assumptions you made
  • The pivot you didn’t want to do
  • The constraint that shaped your product

Once again, be precise, include data that is valuable to readers: Timelines, Numbers, Metrics...

Anecdotes + precision = memorable content.

The writing process founders should actually follow

  1. Dump everything you know — badly written is fine

  2. Make sure it’s packed with:

    • Facts
    • Numbers
    • Trade-offs
    • Experience

  3. Pass it through an AI humanizer

  4. Edit for clarity, not style

And voilà.

You now have truly unique content — content that:

  • Can’t be replicated by generic AI prompts
  • Aligns with what Google is trying to rank
  • Converts readers into users

In 2026 SEO, specific experience beats perfect writing every single time.